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Roberto Reif

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Roberto Reif

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Innovation Workflow

September 9, 2025 Roberto Reif

In many projects, there's an ongoing debate between rapid development and achieving the perfect product-market fit.  Some applications are built quickly and function well but fail due to a lack of demand or relevance.  Conversely, identifying a strong market need before building can take too long.

The most effective approach has been to establish a clear direction, validate early assumptions, and quickly develop a Minimum Viable Product (MVP).  This allows for rapid market testing and real-time feedback.  Each iteration refines the product, gradually shaping it into something customers truly need and will use.

What strategies have worked best for you in driving innovation?

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